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Your Successful Marketing Campaigns Might Be Hurting Your Business
When you measure the success of your marketing campaigns, are you looking at all the right metrics? And, are you defining success correctly? Depending on what you are measuring and how success is...
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Why Is Cause-Related Marketing So Important? For Many Brands, the Answer Is Y
BusinessDictionary.com defines cause-related marketing as, “Joint funding and promotional strategy in which a firm’s sales are linked (and a percentage of the sales revenue is donated) to a charity or...
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Some Thoughts on the 2012 Super Bowl Commercials
Super Bowl XLVI set the record for the most-watched telecast in U.S. history. The Nielsen Company said on Monday that an estimated 111.3 million people in the U.S. watched the game on television on...
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The Geography of Marketing: The Global Marketplace
As technology advances, it is becoming easier for people to connect with other people around the globe. Rapid advancements in technology are also opening up new markets to businesses that wouldn’t have...
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Made in the USA: The ‘Secret Sauce’ Needed for Success?
Two years ago, I attended an AMA South Florida event in Miami, Florida. While the speaker was interesting, it was something that an attendee from either Central or South America had mentioned to me...
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Green Is Good for Business
In his book, “An Inconvenient Truth: The Planetary Emergency of Global Warming and What We Can Do About It,” Al Gore makes a strong case for addressing the issue of (human-caused) global warming before...
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A Huge Social Media Fail—Or Is It?
In the short history of social media marketing we have seen a lot of brands post things on the Internet with the hope that the content would resonate with consumers only to have it backfire. In May,...
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An Early and Online 2015 Holiday Shopping Season – Why REI Closing on Black...
The business world was buzzing this week about REI’s decision to close its brick and mortar stores on one of the busiest shopping days of the year—Black Friday. While it might have cost them some money...
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Content Marketing Basics: It Doesn’t Pay to Plagiarize
Many experts agree that having a well-written blog that delivers value to customers is a great way to generate leads and increase traffic to your website, particularly if you work in the B2B world. In...
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Why Inventory Management Systems Are So Important to the Future of Digital...
When consumers shop online, they are often given recommendations based on some criteria (e.g., past purchases, reviews, similar items searched and viewed, etc.) These recommendations often help...
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Using #Hashtags to Connect to Consumers on Social Networking Sites
In the United States, there are a lot of consumers who use social networking sites, many of whom access them on a mobile device. And, these numbers continue to increase as time goes on. Knowing how to...
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Sometimes It’s What a Brand Doesn’t Do That Loses the Sale
In almost every instance where a business is trying to sell a product or service, it takes multiple positive interactions before a prospect becomes a paying customer. The average number of positive...
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Product Packaging—Valuable Real Estate in a Mobile World
The package that a product is sold in is valuable. In fact, sometimes it can actually be the reason why a customer chooses one product over another. Malcolm Gladwell highlighted this in his book,...
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Cashless Stores: Ahead of Their Time or Just Bad for Business?
For years now, many experts have predicted the demise of cash. Those who make these predictions are encouraged when companies like Apple report increased usage of proximity mobile payments. In fact,...
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Why It’s Important to Know What Your Brand Sounds Like
The idea of having a distinct sound that people associate with a brand is not a new concept. For many years, businesses large and small that used radio and television ads to reach their target audience...
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In 2020, Social Media Marketing Shouldn’t Be About “Selling”
This year has gotten off to a rough start. With the CDC recommending social distancing and many businesses temporarily shuttering their doors in an effort to slow down the spread of COVID-19, many...
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Why Now Might Be the Time to Use Tik Tok to Promote Your Brand
Many people are listening to the medical community’s advice (or the government’s direct orders) to stay at home during the COVID-19 Pandemic. As a result, many of your potential customers have turned...
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